A FrameWorks UK brief prepared for WeProtect Global Alliance
How we talk about child sexual exploitation and abuse online matters. Our communications can make the difference between salience and dismissal, between hope and fatalism, between collective action and stepping back.
This strategic brief outlines challenges for communicating about child sexual exploitation and abuse online. And offers preliminary recommendations for communicators.
The briefing provides ideas and sentiments that can be articulated and brought to life in different ways. It means Alliance members can align and amplify their collective messaging – whilst retaining individual identity, tone, and focus.
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